Every contractor wants more profit. Sometimes you squeeze expenses; sometimes you raise prices. But what if you could instantly make every single customer INSTANTLY more profitable? Would you do it?
The overlooked strategy is simple and you can implement it immediately. That’s right—by the end of the day your customers will be instantly more profitable from now on, if you just implement this strategy.
The strategy is to generate more referrals for your contracting business. If you get more referrals from your customers, every single customer becomes instantly more profitable:
- Your income generated from one customer grows because of the referral sales you generate.
- New customers don’t require costly marketing to be sold on your services.
- New customers who have been referred from your customers are more likely to buy from you, regardless of your price and even regardless of what other quotes and estimates they may have received from your competitors
- Each referral you receive builds on itself (and builds your business), especially when Customer A refers Customer B, who refers Customer C, who refers Customer D, and so on.
Chances are, this information isn’t new to you. Chances are, you’ve tried to get referrals for your contracting business from customers in the past but the practice wasn’t consistent or the results didn’t convince you that it was worth your time.
Unfortunately, that’s reacting to the symptoms of the problem rather than the underlying issue. You see, inconsistent implementation and a lack of results are NOT the problem; they’re the symptoms. The problem is a lack of a referral system.
Implement a referral system, and you cure the problem. Suddenly, referrals for your contracting business become consistent… and game-changing for your business. One of our clients, Arry’s Roofing in Tampa Bay Florida, implemented a referral system and today their referrals are worth MILLIONS of dollars to their bottom line.
- Start by delivering AMAZING service to your customers. (Most contractors fall short in this first step because they only deliver what was expected instead of going above and beyond).
- Thank your customers for their business. No one does that anymore and customers want to feel appreciated.
- Stay in touch. Customers value your communication and staying in regular contact will keep you at the top of their minds.
- Create a Referral Rewards Program™. This is where a lot of contractors struggle because they may have a referral incentive but they don’t turn it into a referral program that keeps it fresh and engaging for customers. (There’s a big difference between just having an incentive and having a full-blown referral program.)
- Make a HUGE deal about the referrals you get. Your customers should feel tremendously appreciated when they refer someone to you.
In my experience, contractors who tried asking for referrals but stopped because of a lack of results usually struggled in one or more of these parts of the system. But when you get this system running like a finely-tuned engine, you’ll start generating more referrals for your contracting business more often.
Want to instantly make your customers more profitable? You can do it today by implementing a referral system that makes the process simple and automatic… And more profitable for your business.
For more insight about referrals come join us in the webinar “Need More Referrals?…Here’s How” on Wednesday, June 7th to receive a step-by-step process on what exactly Arry’s Roofing does to make themselves extraordinary.