The Secret to Generating More Leads for Your Home Improvement Business
Let’s say you have an excellent product. Your sales, service and installation teams are top-notch. And as a result, you have happy customers – customers who are so happy, they give you tons of positive online reviews.
Way to go. That is certainly commendable, and it will serve you well if a customer searches for you and reads those reviews.
But why are you waiting until that moment to create a customer?
I’m often asked, “How do I improve online reviews?” Today, a positive online review is like a firework. If not used, it’s just a cylinder wrapped in paper. But if you set it off, it can be heard for miles and completely light up the sky.
Likewise, your positive reviews need to be activated so they stand out to your potential customers in this noisy, crowded marketplace. Following are four ways to share your reviews so they bring you even more customers.
Many home improvement contractors underestimate the value of signage because we usually don’t locate our business right off a commercial thoroughfare; it’s typically not profitable for us. (However, if you do happen to have such a location, you should certainly make the most of it, like this business here to the right.)
Our strength, though, is that we leave our business location, and that’s where signage can get really powerful because of its reach.
If you’re not promoting your reviews on your trucks, I would highly suggest it.
Whether it’s the nosy neighbor who sees your truck doing a job next door, the countless people stuck behind you in traffic or your friends and family in the community – they all have the potential to look up your reviews online – they just have to be prompted.
On your truck, tell all of the people who see your truck daily to “Check Out Our Google Reviews!” or “Find Us On HomeAdvisor!” Not sure you want that on your truck forever? You can always start off by testing a magnetic sign.
Additionally, you can also take advantage of this method with yard signs and give your customers’ neighbors a way to engage with your company – even if they’re not ready to buy just yet.
In the home services industry, you’re bound to have countless business cards, brochures, pamphlets and digital presentations to help sell your products and services.
These are all well and good, but they’re often YOU talking about how great YOUR company is.
The only problem is, the customer doesn’t believe you.
However, they do believe what other customers just like them have to say about your company.
So, don’t make your potential customer have to ask you for customer reviews or testimonials at the end of a presentation – lead with them. Show them some of the referrals for your contracting business
Before you get into the materials or the methods that they care little to nothing about, put them at ease by showing them how happy your other customers have been with your services.
Distribute these fantastic reviews throughout a sales presentation or brochure and you won’t have to beg your potential customers for their trust at the end of it.
If you’re like any of us, you likely put a lot of effort into getting people to your website.
But once they arrive, are they overwhelmed by all of the positive reviews of your company?
If not, they should be.
With today’s technology, there are many ways to do this…
You can have a page dedicated solely to customer reviews; you can feature some of the best on your homepage; or, you can get a plug-in that transfers your positive reviews across the internet to your website, which is something we do for our clients at gFour Marketing through our Authentic Feedback™ system.
There are two sets of people are typically visiting your social media pages:
- Those who know and like your company
- Those who are researching whether they want to do business with your company
In either case, you benefit by showing both of these audiences your positive reviews.
For those who already know and like you, it just gives them more reason to confidently tell their friends and family about you.
And for those who are considering doing business with you, it helps for them to see in yet another place the pride that your company takes in its happy customers.
Posting your positive reviews on your company’s Facebook page is also something our Authentic Feedback™ systemdoes for our clients so they consistently have positive messages being sent to their current and prospective customers.
Certainly, taking the necessary steps to get positive reviews is absolutely vital to the success of your business. However, it’s the promotion of those reviews that will take your business to the next level by bringing you more customers, closing more sales and resulting in higher profits for you and your company.
BTW – To find out How to Boost Your Online Reviews Without Begging for Them, click here now to check out our On-Demand Training.