Monthly Archives: February 2016

Profit from the Heart of Your Home Improvement Business

Adi BoxYou’ve likely heard the saying about the “brains behind the operation”… but what about the “heart behind the operation”?

Some people are unaware that gFour Marketing Group has 2 principals, me (Brian) and my business partner (and wife) Adi.

Most every message you see from gFour (including this Wealthy Contractor publication) is from me. However, the truth is, we wouldn’t be in this business if not for Adi.

She got involved with my home improvement business over 10 years ago…

At first, Adi learned the different roles of the company, but where she found her passion was in the marketing department – more specifically, in the marketing that focused specifically on the relationship we had with our home improvement customers.

At the time, we hadn’t done a very good job of developing those relationships – we did good work, we just didn’t stay in touch… Adi saw an opportunity and created a new marketing system that TRIPLED the business coming from our customer relationships within a very short time.

The basis of her system was… APPRECIATION. Saying thank you. Making our customers feel special. And that’s exactly what we now help our clients at gFour Marketing do every day with their customers.

So, I’ve asked Adi to tell her story, and show you exactly how she tripled our results on a webinar this Wednesday called “How to Use Appreciation to Grow Profits.” I hope you’ll join us – I am certain that you will learn so much from Adi’s story and will want to hear more from her.

So don’t miss out – Register HERE now.

The Power of the Peer/Mastermind Group in Becoming a Wealthy Contractor

Ideas Thoughts Knowledge Intelligence Learning Thoughts Meeting Concept

It has been said over and over again that being an entrepreneur is a lonely proposition. In my experience I couldn’t agree more. The truth is, most people who aren’t entrepreneurs don’t understand us. And frankly, I don’t understand a lot of them.

When you are building a business or a company, it’s go, go, go. Our view of the world is slightly different than those who work for us. Slightly probably being an understatement.

Who do we have to talk to?

Who understands our problems? Our challenges?

And really… who cares?

To most, we’re rich, we make all the money, we’re our “own bosses”, we have it easy. How could we have any problems? And that’s from regular people. Add to that the fact that we’ve been made “evil” by our current government leaders…

Now, I know how that probably sounds. A little cynical maybe. But, not meant to be. From my experience it is the reality for most entrepreneurs.

To be clear… I, personally, wouldn’t choose anything different. I love being an entrepreneur. I love the freedom it affords me. I have been on my own my entire adult life. My last job was selling high-end kitchens and bathrooms while I was in college – and even that job was commission ONLY. The minute I graduated I was out of there, and have had to figure it out on my own ever since. I would imagine your story is probably similar.

Given the fact that as entrepreneurs we spend the majority of our time absorbed by our businesses, it’s hard to see outside. It’s hard to get proper perspective. It’s hard to get and be supported.

That’s where the power of the mastermind group comes in to becoming a wealthy contractor. Within a group of your peers, you get to step away from your business into a “friendly” environment with others that are like you. People that speak your language. People with similar issues, problems, challenges and opportunities. People that will challenge you. People that will encourage and support you. People that will hold you accountable.

The idea for the mastermind group originated when Napoleon Hill of Think and Grow Rich studied the practices that contribute to the success of entrepreneurs. He described the mastermind group as: “A friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”

For me, I couldn’t imagine not being in a formal mastermind group that meets on a regular schedule. Since discovering the power of the mastermind over 15 years ago, rarely has a year gone by that I wasn’t in a peer/mastermind group. 

In fact, I just met with my mastermind group. We meet the first Thursday of every month at 12:30, and I don’t miss a meeting unless it’s absolutely unavoidable. I am committed to every member of my group, and they are committed to me.

So, as an entrepreneur, I cannot encourage you enough to join a mastermind; if you can’t find one, form your own. You’ll be amazed at how much it will do to grow your contractor business and improve your life.

Should you join one, here are some best practices to make sure you get the most out of your mastermind group:

  • Don’t commit unless you’re going to fully participate. Otherwise, you’re wasting your time and your group’s time.

  • Focus more on what you have to offer the group than what you can get from it. The more you contribute to the group, the more your fellow group members will want to give back to you and your business.

  • Commit to confidentiality so that everyone feels comfortable sharing their true challenges and opinions.

BTW: I have been thinking about forming an industry-specific mastermind group for years. If you’d be interested in joining a network of similar entrepreneurs who want to grow together and become wealthy contractors, send me a quick note. If I get enough response, I’ll likely form a group later this year.

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